<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Alan Oliveira]]></title><description><![CDATA[Mentorias, estratégias e inovação para negócios crescerem com impacto real. Transforme seu projeto com Alan Oliveira fundador do EuAlan.]]></description><link>https://www.eualan.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 07 Sep 2026 04:04:41 GMT</lastBuildDate><atom:link href="https://www.eualan.com/it/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[150+ Trava-Línguas Inéditos para Melhorar a Dicção e Oratória]]></title><description><![CDATA[Descubra como trava-línguas podem destravar sua dicção e fortalecer sua oratória. Neste guia prático, compartilho exercícios originais para treinar sons desafiadores como R, S e encontros consonantais. Aprimore sua clareza, confiança e presença ao falar em público com técnicas que unem experiência pessoal, fonoaudiologia e estratégias de comunicação.]]></description><link>https://www.eualan.com/post/trava-linguas-para-oratoria</link><guid isPermaLink="false">68c20e46f22b0a698899c2c4</guid><pubDate>Thu, 11 Sep 2025 09:00:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/49eb16_2f47a92aca1041b8a39c7675b458a880~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[A Arte da Presença Executiva: Guia Visual da Linguagem Corporal]]></title><description><![CDATA[Descubra como a linguagem corporal impacta sua imagem profissional. Este guia mostra as 10 posturas e gestos que transmitem liderança, confiança e presença executiva. Aprenda técnicas baseadas em neurociência e estudos de Harvard para melhorar sua postura, contato visual e voz. Transforme sua comunicação com ajustes simples que elevam sua credibilidade e criam conexões autênticas em reuniões, apresentações e videochamadas.]]></description><link>https://www.eualan.com/post/linguagem-corporal</link><guid isPermaLink="false">686c41e2f059c4d584dba1d8</guid><pubDate>Tue, 15 Jul 2025 11:00:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/49eb16_8ea116c0b649407bb658e04232d7ee03~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[A História Completa do Funil de Vendas: Da Origem ao Funil Neuroestratégico Moderno (Com Fotos Inéditas e Reconstruídas)]]></title><description><![CDATA[Antes de existir internet ou TV, o funil de vendas já era estudado. Este artigo revela, com fotos restauradas e análise neuroestratégica, a história completa do funil de vendas da origem com St. Elmo Lewis às técnicas modernas usadas por empresas de alta performance.]]></description><link>https://www.eualan.com/post/historia-do-funil-de-vendas</link><guid isPermaLink="false">683b693bfcb48d92d0838744</guid><pubDate>Mon, 23 Jun 2025 11:00:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/49eb16_a45668e1efee4ae1936dac39a4ed1b6e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[Du logiciel installé au SaaS : ce que Salesforce a réellement changé]]></title><description><![CDATA[Le changement de Salesforce n'a pas consisté à faire disparaître le logiciel, mais à réorganiser la livraison, les mises à jour, l'infrastructure, la facturation et la relation client.]]></description><link>https://www.eualan.com/fr/post/salesforce-logiciel-installe-saas</link><guid isPermaLink="false">6a9de62fcdf183e0230f40df</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_abd6761c781e4533bf05fb334da0b9de~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[Trailhead : pourquoi former le client est devenu une stratégie de croissance de Salesforce]]></title><description><![CDATA[Trailhead montre comment l'éducation peut réduire les frictions, accélérer l'adoption, créer une identité professionnelle et renforcer un écosystème B2B.]]></description><link>https://www.eualan.com/fr/post/trailhead-formation-client-croissance-salesforce</link><guid isPermaLink="false">6a9de62fcdf183e0230f40e0</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_d310cd47302746d8adeab993862a56a8~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[Quand une marque disruptive devient l'acteur établi : le nouveau problème de Salesforce]]></title><description><![CDATA[L'entreprise qui a grandi en contestant le statu quo affronte un autre défi lorsqu'elle devient une partie de l'infrastructure que le marché doit préserver.]]></description><link>https://www.eualan.com/fr/post/salesforce-marque-disruptive-acteur-etabli</link><guid isPermaLink="false">6a9de62fcdf183e0230f40e1</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_94ca0c71c132416fb3cc00aeef5d4bc2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[Data 360: por qué la inteligencia artificial de Salesforce depende de datos unificados]]></title><description><![CDATA[La promesa de los agentes empresariales depende de una base menos visible: datos conectados, contexto fiable y suficiente gobernanza para orientar decisiones y acciones.]]></description><link>https://www.eualan.com/es/post/salesforce-data-360-datos-unificados-ia</link><guid isPermaLink="false">6a9de53e37c401c1326bbc51</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_25ac0c8e49f4453b81a09cdcc319b6f7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[Del software instalado al SaaS: lo que Salesforce cambió realmente]]></title><description><![CDATA[El cambio de Salesforce no consistió en acabar con el software, sino en reorganizar entrega, actualizaciones, infraestructura, cobro y relación con el cliente.]]></description><link>https://www.eualan.com/es/post/salesforce-software-instalado-saas</link><guid isPermaLink="false">6a9de501c6495acaaf3253fe</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_e8b6bb8f661a4a4f9ecae64a802d1bce~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[Come Salesforce ha cambiato i criteri d’acquisto prima di conquistare il CRM]]></title><description><![CDATA[Salesforce ha guadagnato terreno cambiando i criteri di confronto: meno attenzione alle singole funzionalità e più attenzione a come il software veniva acquistato, implementato e utilizzato.]]></description><link>https://www.eualan.com/it/post/come-salesforce-ha-cambiato-i-criteri-d-acquisto-prima-di-conquistare-il-crm</link><guid isPermaLink="false">6a9de295cdf183e0230f3a5a</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_0f7b67cfadbd448ba3c32380c570ae11~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[AppExchange: cómo Salesforce transformó un CRM en una plataforma]]></title><description><![CDATA[AppExchange amplió la lógica del CRM hacia un ecosistema de aplicaciones, integraciones y socios, cambiando la economía del producto y aumentando el valor de la plataforma.]]></description><link>https://www.eualan.com/es/post/appexchange-salesforce-crm-plataforma</link><guid isPermaLink="false">6a9de53e37c401c1326bbc4f</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_53a39a86f47a4f11aaa097fb63332911~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[Cuando una marca disruptiva se convierte en incumbente: el nuevo problema de Salesforce]]></title><description><![CDATA[La empresa que creció desafiando el statu quo afronta otro reto cuando pasa a formar parte de la infraestructura que el mercado necesita preservar.]]></description><link>https://www.eualan.com/es/post/salesforce-marca-disruptiva-incumbente</link><guid isPermaLink="false">6a9de501c6495acaaf3253ff</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_5640ae71119f4a098809e84a38843081~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[Как Salesforce изменила критерии покупки до победы на рынке CRM]]></title><description><![CDATA[Salesforce укрепила позиции, изменив сами критерии сравнения: меньше внимания отдельным функциям и больше тому, как программное обеспечение покупают, внедряют и используют.]]></description><link>https://www.eualan.com/ru/post/%D0%BA%D0%B0%D0%BA-salesforce-%D0%B8%D0%B7%D0%BC%D0%B5%D0%BD%D0%B8%D0%BB%D0%B0-%D0%BA%D1%80%D0%B8%D1%82%D0%B5%D1%80%D0%B8%D0%B8-%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%BA%D0%B8-%D0%B4%D0%BE-%D0%BF%D0%BE%D0%B1%D0%B5%D0%B4%D1%8B-%D0%BD%D0%B0-%D1%80%D1%8B%D0%BD%D0%BA%D0%B5-crm</link><guid isPermaLink="false">6a9de30ccdf183e0230f3b40</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_0f7b67cfadbd448ba3c32380c570ae11~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[Cómo Salesforce transformó clientes en una comunidad B2B]]></title><description><![CDATA[Dreamforce, Trailblazers, certificaciones y lenguaje compartido muestran cómo una marca B2B puede formar parte de la identidad profesional de sus usuarios.]]></description><link>https://www.eualan.com/es/post/salesforce-comunidad-b2b-trailblazers</link><guid isPermaLink="false">6a9de5de37c401c1326bbd7a</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_ead88024cf814f23a33a6aa426ececec~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[Trailhead: por qué enseñar al cliente se convirtió en una estrategia de crecimiento de Salesforce]]></title><description><![CDATA[Trailhead muestra cómo la educación puede reducir fricción, acelerar la adopción, crear identidad profesional y fortalecer un ecosistema B2B.]]></description><link>https://www.eualan.com/es/post/trailhead-educacion-cliente-crecimiento-salesforce</link><guid isPermaLink="false">6a9de501c6495acaaf325400</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_9fe5bc0acf844a1d83a96097518f2d86~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[Salesforce 在赢得 CRM 市场之前，如何改变购买标准]]></title><description><![CDATA[Salesforce 通过改变比较标准赢得增长：减少对孤立功能的关注，把重点转向软件如何被购买、部署和使用。]]></description><link>https://www.eualan.com/zh/post/salesforce-%E5%9C%A8%E8%B5%A2%E5%BE%97-crm-%E5%B8%82%E5%9C%BA%E4%B9%8B%E5%89%8D%EF%BC%8C%E5%A6%82%E4%BD%95%E6%94%B9%E5%8F%98%E8%B4%AD%E4%B9%B0%E6%A0%87%E5%87%86</link><guid isPermaLink="false">6a9de30ccdf183e0230f3b3e</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_0f7b67cfadbd448ba3c32380c570ae11~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[Trust: por qué la confianza se convirtió en parte del producto de Salesforce]]></title><description><![CDATA[En software empresarial, la confianza depende de disponibilidad, seguridad, privacidad, cumplimiento y transparencia. Estos elementos forman parte de la propuesta de valor.]]></description><link>https://www.eualan.com/es/post/salesforce-trust-confianza-software-empresarial</link><guid isPermaLink="false">6a9de5b937c401c1326bbd3a</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_b44f4e6f62b64945bd9f16f88025efb0~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[Agentforce: ¿una nueva categoría de trabajo o una nueva narrativa para la IA empresarial?]]></title><description><![CDATA[La prueba de Agentforce no está en el nombre. Está en saber si los agentes cambian de forma medible la unidad de valor, los flujos de trabajo y la gobernanza empresarial.]]></description><link>https://www.eualan.com/es/post/agentforce-categoria-trabajo-ia-empresarial</link><guid isPermaLink="false">6a9de5b937c401c1326bbd39</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_8aa2fb02448d44e089fb9b27903f5261~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[MuleSoft, Tableau y Slack: lo que Salesforce compró más allá de productos]]></title><description><![CDATA[Las adquisiciones de MuleSoft, Tableau y Slack revelan una tesis estratégica sobre integración, datos, colaboración y el espacio que Salesforce quiere ocupar dentro de las empresas.]]></description><link>https://www.eualan.com/es/post/salesforce-mulesoft-tableau-slack-estrategia</link><guid isPermaLink="false">6a9de53e37c401c1326bbc50</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_e9d97644a8544a6e95fcb8b603b45a9f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[Salesforce가 CRM을 장악하기 전에 구매 기준을 바꾼 방법]]></title><description><![CDATA[Salesforce는 비교 기준 자체를 바꾸며 성장했습니다. 개별 기능보다 소프트웨어를 구매하고 도입하고 사용하는 방식에 시장의 관심을 돌렸습니다.]]></description><link>https://www.eualan.com/ko/post/salesforce%EA%B0%80-crm%EC%9D%84-%EC%9E%A5%EC%95%85%ED%95%98%EA%B8%B0-%EC%A0%84%EC%97%90-%EA%B5%AC%EB%A7%A4-%EA%B8%B0%EC%A4%80%EC%9D%84-%EB%B0%94%EA%BE%BC-%EB%B0%A9%EB%B2%95</link><guid isPermaLink="false">6a9de30ccdf183e0230f3b42</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_0f7b67cfadbd448ba3c32380c570ae11~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item><item><title><![CDATA[SalesforceがCRMを制する前に購買基準を変えた方法]]></title><description><![CDATA[Salesforceは比較基準そのものを変えることで成長しました。個別機能の比較よりも、ソフトウェアの購入、導入、利用方法に市場の注意を向けたのです。]]></description><link>https://www.eualan.com/ja/post/salesforce%E3%81%8Ccrm%E3%82%92%E5%88%B6%E3%81%99%E3%82%8B%E5%89%8D%E3%81%AB%E8%B3%BC%E8%B2%B7%E5%9F%BA%E6%BA%96%E3%82%92%E5%A4%89%E3%81%88%E3%81%9F%E6%96%B9%E6%B3%95</link><guid isPermaLink="false">6a9de30ccdf183e0230f3b3f</guid><pubDate>Sun, 06 Sep 2026 23:34:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/766d47_0f7b67cfadbd448ba3c32380c570ae11~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alan Oliveira</dc:creator></item></channel></rss>