EUALAN
Strategy. Decision. Growth.
A strategic thinking portal delivering insights, frameworks, and diagnostic clarity for leaders, founders, and CEOs who must make better decisions not just do more.
Strategic Diagnosis
A focused analysis of your operation, processes, funnel, and growth constraints delivering strategic clarity in 30 minutes.
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Proven revenue growth
Premium Content
Articles, frameworks, studies, and insights for leaders who need to improve decisions and commercial performance.
Mão na Massa: Quatro erros no uso da inteligência artificial que estão deixando seu conteúdo genérico
January 30, 2026 at 11:09:33 PM
New
Commercial Intelligence, One Platform
Strategic frameworks, deep diagnostics, and advanced content built from real-world experience in sales execution, market positioning, and business growth.
Here you’ll find the foundational pillars that support consistent decision-making, strategic clarity, and continuous evolution in competitive environments.
Alan Oliveira
CEO & Director of Strategy
Strategic Communication & Persuasion
Advanced techniques in voice, narrative, decision-making, and influence grounded in neuroscience.
Premium Content
Articles, frameworks, studies, and in-depth analysis designed to elevate strategic perspective and accelerate results.
Trusted by Market Leaders
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What You’ll Find Inside This Platform
Commercial strategy, applied neuroscience, and advanced content for leaders, founders, and startups focused on consistent growth without repeating the obvious.
Deep Content for Real Decisions
This space is dedicated to understanding why people choose, follow, trust, and buy.
The content is grounded in the neuroscience of emotional, irrational, and cognitive decision-making, and expands into practical applications across communication, sales, marketing, and business strategy.
Each article or series explores a specific phenomenon in depth, connecting theory, historical context, and real-world application designed for leaders who do not accept superficial answers.
New
New
Audio Content
Narrated content designed for strategic listening and applied reflection.
Events: Strategy in the Field
This section brings together real experiences lived in events, interviews, and environments where strategic decisions are made under pressure.
Conversations with leaders, entrepreneurs, and specialists; behind-the-scenes footage; mistakes, lessons learned, and patterns observed in the real world beyond slides, rehearsed speeches, and polished narratives.
This is where strategy leaves the paper and reveals how people truly think, decide, influence, and negotiate when the risk is real.
Alan Oliveira entrevista Ricardo Corrêa, CEO da Ramper, em um evento de vendas B2B, discutindo estratégias comerciais, prospecção, produtividade e Go-to-Market para empresas de tecnologia.
Alan Oliveira entrevista Fabricio Toledo, CEO da Leadster e ShopBot, sobre inteligência artificial aplicada a vendas, e-commerce B2B, automação comercial e aumento de conversão com tecnologia.
Alan Oliveira entrevista Kesley Barros, líder de prospecção da Ramper, discutindo outbound B2B, operações comerciais, técnicas de prospecção e performance de SDRs.
Alan Oliveira entrevista Ricardo Corrêa, CEO da Ramper, em um evento de vendas B2B, discutindo estratégias comerciais, prospecção, produtividade e Go-to-Market para empresas de tecnologia.
Uma conversa poderosa com Cássia Ban, CEO da SuperGeeks, sobre como programação e robótica estão moldando as próximas gerações.
Os insights diretos e sem filtro de Felipe Bandezan, fundador da Exvante, sobre funis, constância e o caminho real para transformar marketing em vendas.
Entre uma entrevista e outra, eu e a Polyana Gouvêa encontramos tempo para rir, ajustar as anotações e lembrar que grandes projetos também nascem dessas pequenas pausas verdadeiras.
Uma conversa poderosa com Cássia Ban, CEO da SuperGeeks, sobre como programação e robótica estão moldando as próximas gerações.
RampUP25
Interviews recorded during the RampUp Tour with leaders in sales,
marketing, and technology.
First-hand insights, strategic decision-making behind the scenes, and
real-world lessons revealing how major B2B operations in Brazil grow, innovate, and scale with consistency.
SEBRAE FE25
In-depth conversations, real interviews, and on-the-ground experiences from events we actively participated in.
Behind-the-scenes perspectives, practical insights, and lessons that show strategy unfolding in real contexts.
Proof of Strategic Impact
Caroline Ferreira
Head of Sales
Contabilizei
Click to reveal what they say:
Insights from those who faced strategic decisions in real scenarios with risk, pressure, and real consequences.
A Contabilizei é o maior escritório de contabilidade online do Brasil, que oferece praticidade, transparência e economia para empreendedores, democratizando a contabilidade digital com tecnologia e expertise contábil.
Recognized Authority in the Media
Strategic analyses, interviews, and studies that have become references across leading media outlets covering business, innovation, and the economy.
My work is cited when the discussion involves strategic decision-making, startup growth, applied innovation, and leadership behavior in real-world scenarios.
Press Highlights
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Earned media mentions
From high-growth companies to leading business publications worldwide
Featured in leading media outlets
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