Strategy. Decision. Growth.

A strategic thinking portal with insights and frameworks and diagnostics for leaders and entrepreneurs and CEOs who need to make better decisions, not simply do more.

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In the Media

Trust begins before the first conversation.

Media coverage and appearances that reinforce authority and market impact.

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Premium Content

Better decisions require better mental models.

Mental models, frameworks, and analyses for smarter decisions.

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Sales Diagnostic

Don’t wait for your operation to stall.

Identify sales bottlenecks before they compromise the company’s growth.

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What You’ll Find Inside This Platform

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Commercial strategy, applied neuroscience, and advanced content for leaders, founders, and startups focused on consistent growth without repeating the obvious.

Deep Content for Real Decisions

This space is dedicated to understanding why people choose, follow, trust, and buy.

The content is grounded in the neuroscience of emotional, irrational, and cognitive decision-making, and expands into practical applications across communication, sales, marketing, and business strategy.

Each article or series explores a specific phenomenon in depth, connecting theory, historical context, and real-world application designed for leaders who do not accept superficial answers.

Salesforce

How Salesforce transformed technology, positioning, and community into a new way to compete in the CRM market.

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The Three Filters of Decision-Making

Understand how instinct, emotion, and reason influence decisions, and learn how to structure more persuasive proposals.

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Red Bull Marketing Strategy

Understand how Red Bull turned its brand into a symbol

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Audio Content

Narrated content designed for strategic listening and applied reflection.

Events: Strategy in the Field

This section brings together real experiences lived in events, interviews, and environments where strategic decisions are made under pressure.

Conversations with leaders, entrepreneurs, and specialists; behind-the-scenes footage; mistakes, lessons learned, and patterns observed in the real world beyond slides, rehearsed speeches, and polished narratives.

This is where strategy leaves the paper and reveals how people truly think, decide, influence, and negotiate when the risk is real.

Ricardo Corrêa | Ramper

Alan Oliveira entrevista Ricardo Corrêa, CEO da Ramper, em um evento de vendas B2B, discutindo estratégias comerciais, prospecção, produtividade e Go-to-Market para empresas de tecnologia.

Fabricio Toledo | Leadster / ShopBot

Alan Oliveira entrevista Fabricio Toledo, CEO da Leadster e ShopBot, sobre inteligência artificial aplicada a vendas, e-commerce B2B, automação comercial e aumento de conversão com tecnologia.

Kesley Barros | Ramper (Outbound)

Alan Oliveira entrevista Kesley Barros, líder de prospecção da Ramper, discutindo outbound B2B, operações comerciais, técnicas de prospecção e performance de SDRs.

Ricardo Corrêa | Ramper

Alan Oliveira entrevista Ricardo Corrêa, CEO da Ramper, em um evento de vendas B2B, discutindo estratégias comerciais, prospecção, produtividade e Go-to-Market para empresas de tecnologia.

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O Futuro da Educação Começa Aqui

Uma conversa poderosa com Cássia Ban, CEO da SuperGeeks, sobre como programação e robótica estão moldando as próximas gerações.

Marketing que Vende de Verdade

Os insights diretos e sem filtro de Felipe Bandezan, fundador da Exvante, sobre funis, constância e o caminho real para transformar marketing em vendas.

Bastidores Que Também Contam História

Entre uma entrevista e outra, eu e a Polyana Gouvêa encontramos tempo para rir, ajustar as anotações e lembrar que grandes projetos também nascem dessas pequenas pausas verdadeiras.

O Futuro da Educação Começa Aqui

Uma conversa poderosa com Cássia Ban, CEO da SuperGeeks, sobre como programação e robótica estão moldando as próximas gerações.

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