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EUALAN
EA Partners
Pedro Ronan
BP & Head Hunter
Thais Nakamu
BP & Head Hunter
Leah Campos
BP & Head Hunter
Carla Moreira
CEO
Complete structuring of the sales and marketing functions, along with brand repositioning.
Where It All Began
I took on the challenge of joining EA Partners as Director of Sales and Marketing after building a strong background in recruiting and selection, with the mission of structuring and expanding the business from the ground up.
I met Carla Moreira through a mutual friend, and after aligning on vision and strategy, I was invited to lead the company’s commercial repositioning.
From onboarding onward, we worked side by side to create accelerated growth strategies, strengthen our digital presence, and restructure processes, expanding EA Partners in a solid and strategic way.
Founder | CEO
Carla Moreira
"Alan helped me rework my brand and positioning!"
Starting the Build-Out
I began with an in-depth analysis of the market and competition, mapping the ICP (Ideal Customer Profile) and developing strategic personas to guide our sales efforts.
We rebuilt the brand from the ground up: new branding, visual identity, and a fully redesigned website that presented our services clearly and persuasively to strengthen our digital presence.
On the sales side, I implemented a robust outbound strategy using tools such as LinkedIn Sales Navigator, MoveOnSales, Geofusion, and Pipedrive to generate qualified leads and accelerate conversions. Integration between marketing and sales was essential: I launched inbound campaigns, created a repeatable sales playbook, and implemented a CRM with customized cadences for different customer profiles.
Business Partner &
Head Hunter
Leah Campos
"Today we have an efficient sales operation with better-defined processes!"
Sales Innovation
In addition to structuring new sales strategies, I also had the opportunity to build and develop a high-performance team from scratch. I focused not only on immediate results, but on creating a culture of sales excellence.
I implemented continuous training, applying recognized techniques such as SPIN Selling, BANT, and mirroring rapport, always adapted to our reality and target audience.
This knowledge not only raised the technical level of the salespeople, but also created a consultative approach that directly increased conversions and helped consolidate scalable processes.
That investment in development not only amplified sales results, but also strengthened team engagement and confidence.
We Had Aggressive Targets
Head Hunter &
Business Partner
Thais Nakamura
"Alan brought more predictability to our sales structure!"
Timeline and Growth
Throughout our journey at EA Partners, we significantly expanded the brand’s market presence. We participated in strategic events, strengthened our media exposure and opened doors to new business partnerships.
Every trade show, conference, and corporate gathering became an opportunity to position EA Partners as a reference in strategic solutions, build high-quality networks, and expand our reach. That active presence accelerated brand recognition and directly contributed to new commercial opportunities and high-impact projects.
Business Partner &
Head Hunter
Pedro Ronan
"Alan brings a great deal of transformation and knowledge!"
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