top of page
EUALAN
Contabilizei
Thaina Viana
Sales Executive
Carolina Della Savia
Sales Executive
Caroline Ferreira
Head of Sales
Geise Gomes
Sales Executive
Danilo Domingues
Sales Executive
Proud to be part of the growth story of Brazil’s largest digital accounting company.
Where It All Began
My journey at Contabilizei began with an ambitious challenge: prove that a sales function could be not only viable, but essential to the company’s growth.
At a time when the company still viewed sales as an organic process, I was invited by Caroline Ferreira to join a small three-person team and build something that did not yet exist.
The company operated with rudimentary processes. We used Excel spreadsheets and a basic Jira setup to open tickets. I spent a week at headquarters in Curitiba, immersed in the strategic vision alongside CEO Vitor Torres. My role was clear: map the customer flow, identify opportunities, and build a sales engine from scratch.
Caroline Ferreira
Head of Sales
"Alan was able to help me with the entire build-out of the sales organization and its materials. We increased company revenue by 75%!"
Operations in Curitiba
My immersion in Curitiba was one of the most important moments of my journey at Contabilizei. I spent days alongside Vitor Torres, deeply understanding the company’s strategic vision and the impact a well-structured sales organization could have on sustainable business growth.
I observed the real customer flow up close, analyzed every step of onboarding, and identified opportunities to create scalable processes, something essential for building a predictable sales engine. That experience allowed me to design clear frameworks, define CRM routines, map indicators, and implement best practices that raised the team’s performance level. That was when my role gained strength: turning knowledge into execution and execution into results.
Thaina Viana
Sales Executive
"Alan created new products and the company’s most profitable channel, while also delivering training for the entire team!"
Sales Innovation
At Contabilizei, I identified that beyond customers looking to switch accountants, there was pent-up demand for business formation, especially among physicians, lawyers, and independent professionals. I structured a new product to serve this audience, which increased conversions by 33% and raised the average order value.
I also built the WhatsApp sales channel from scratch, implementing Botmaker integrated with HubSpot. It quickly became the company’s most efficient channel, with a 75% conversion rate, which drove team expansion and established a new strategic function.
Finally, I developed a partnership with Dr. Consulta to serve physicians who needed a Brazilian business tax ID (CNPJ), strengthening our positioning and increasing revenue.
My workspace was covered with Post-it notes featuring strategies and phrases I really liked.
That Day We Went to Negotiate with the Heads of Dr. Consulta
Sales Executive
Carolina Della Savia
"Alan generated an LTV of 128K per month, and I’m very proud to have been part of this project with him!"
Timeline and Growth
Throughout my time at Contabilizei, I watched the sales team transform from its earliest stages. We started with only a few people and, as our sales strategies took shape, I was able to structure, train, and develop an increasingly larger and better-prepared team.
I implemented continuous training, applying recognized techniques such as SPIN Selling, BANT, and mirroring rapport, always adapted to our reality and target audience. This knowledge not only raised the technical level of the salespeople, but also created a consultative approach that directly increased conversions and helped consolidate scalable processes.
A unicorn company is a startup valued at more than $1 billion before going public or being acquired. The term was coined in 2013 by Aileen Lee, founder of Cowboy Ventures, to describe highly innovative, fast-growing businesses.
Sales Executive
Paula Bertoldi
"Alan was one of the most competent and intelligent professionals I have had the honor of working with in my career!"
In the Media
During my journey at Contabilizei, I participated directly in building the sales organization and developing a team that grew consistently month after month.
As we implemented new strategies, training, and high-performance routines, more people joined and the team expanded, consolidating an increasingly mature sales engine.
That progress attracted attention from the market and led to coverage by Gazeta do Povo, which reported on the company’s rapid growth and ambitious expansion plans.
Seeing our work reflected in the media further reinforced the relevance of the initiatives we were implementing, both in performance and in organizational structure.
And it was precisely during this period of growth that I had an experience I will never forget. While we were structuring the team and processes,
Iwatched the physical construction of the new offices.
I literally heard the walls going up day after day while our sales organization was also being born and taking shape. These images capture exactly that part of the story.
Our Best Moments
More Testimonials
You May Also Like:
Before exploring the individual content, get to know the structure that organizes the entire ecosystem.
The Sales Strategy Pillar Page presents the core areas connecting human behavior, influence, communication, and practical business applications.
Projects
EA Partners
Growth and Branding Strategies
About
About Alan Oliveira
Strategy, decision-making, and behavior applied to real businesses.
Projects
.jpeg)
Unico ID Tech
The Invisible Principles Behind Unicorns
bottom of page