EUALAN
RampUP25
RampUp25 is an exclusive collection of interviews recorded during the RampUp Tour, one of Brazil’s leading B2B sales and marketing events. During the event, we spoke with speakers, founders, growth leaders, and specialists in prospecting, ABM, AI, GTM, and high-performance sales.
Each interview offers practical lessons, behind-the-scenes decisions, and strategies guiding the growth of some of the most innovative companies in Brazil’s B2B market. Essential content for anyone working in complex sales, looking to scale operations and seeking real strategy directly from people on the front lines of B2B.
Guests:
Click a photo to go directly to that guest’s interview ;)
CEO - Ramper
In this exclusive interview, I spoke with Ricardo Corrêa, CEO and founder of Ramper, one of Brazil’s leading references in B2B sales, prospecting, and Go-to-Market. With more than 18 years of experience in technology, SaaS, and sales growth, Ricardo reveals the hardest decisions from Ramper’s early days, the strategic mistakes that proved most costly, and the lessons that transformed the company into a category leader.
We discuss GTM for startups, how to turn content into customers, which steps cannot be skipped when building a sales team, and what strategic move truly unlocks growth. Ricardo also shares what he would do if he had 30 days to unlock B2B sales at any company, a direct, practical, and valuable answer for founders, leaders, and high-performing professionals.
A clear, in-depth, essential conversation for anyone who wants to scale B2B results with strategy, intention, and consistency.
CEO - DNA de Vendas
In this interview, I speak with Lucia Haracemiv, CEO and founder of DNA de Vendas, a consulting firm that has increased productivity for more than 2,000 companies across multiple industries.
Lucia discusses the turning point that shaped her methodology, why so many teams “do everything” yet still miss quota, and how to balance technology, process, and human behavior. A direct and powerful conversation about sales culture, leadership, and what truly unlocks B2B sales performance.
CEO - Leadster
In this conversation, I interview Fabricio Toledo, CEO and cofounder of Leadster and ShopBot, an expert in artificial intelligence applied to sales who has helped transform the way e-commerce companies convert visitors into customers. Fabricio has generated millions of B2B leads and now helps online stores increase conversion rates and average order value through conversational AI, personalization, and behavior analysis at scale.
We discuss why so many B2B e-commerce companies have fallen behind, what truly separates AI that merely “assists” from AI that sells, and how companies can double results without spending more on traffic. Fabricio also reveals the costliest mistakes in AI adoption, unexpected patterns in B2B buying behavior, and the first practical steps for any company that wants to use artificial intelligence to sell more. An essential interview about the future of B2B commerce and the evolving role of salespeople in a market increasingly driven by data and intelligent automation.
CEO - Bowe
In this interview, I speak with Kelmer Teixeira, founder of Bowe and CEO of Harpoon, one of Brazil’s fastest-growing B2B martech companies. With more than 10 years of experience building businesses in consultative sales, Kelmer led Bowe from R$1.6 million to R$6 million in revenue, serving major companies such as Adobe, SAP, Lenovo, Stone, and Unico, and led the spin-off of Harpoon, a SaaS platform created to simplify ABM, GTM, and large-account expansion strategies.
We discuss focus, prioritization, and the hardest decisions involved in building enterprise operations. Kelmer explains what truly differentiates selling to large accounts, why so many teams misapply inbound in enterprise sales, which metrics reveal the health of a B2B operation, and what an ABM strategy needs in order to be genuinely measurable. A direct, practical, valuable conversation for anyone who wants to generate high-level demand and sell to large accounts with method, clarity, and strategy.
Head of Sales - Ramper
In this interview, I speak with Kesley Barros, one of Brazil’s leading names in B2B prospecting and an outbound leader at Ramper, a nationally recognized sales productivity platform. From a small town in Minas Gerais to being named the year’s top B2B salesperson, Kesley built his career by deeply understanding human behavior and mastering the strategies that truly drive prospecting results.
We discuss what still genuinely works in outbound, the most common mistakes that hold SDRs back, why so many operations underestimate critical stages of the process, and how to use technology without turning automation into spam. Kesley also reveals which indicators show whether an operation is on track to hit quota and what he would do in the first 48 hours to build a prospecting engine from scratch.
A direct, practical conversation packed with real insights for anyone who wants to scale B2B prospecting with method, intelligence, and consistency.
Our Best Moments and Behind the Scenes
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The Sales Strategy Pillar Page presents the core areas connecting human behavior, influence, communication, and practical business applications.
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