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SEBRAE FE25

At the 2025 Entrepreneur Fair organized by SEBRAE, the largest entrepreneurship event in Latin America, we produced an exclusive series of interviews with speakers, experts, founders, and professionals shaping the future of small businesses and sales operations in Brazil.

During the event, we spoke with high-impact leaders about essential topics such as B2B sales, innovation, digital marketing, brand positioning, financial management, productivity, automation, and entrepreneurial mindset. Each interview delivered practical insights, behind-the-scenes strategies, and lessons that usually do not make it to the stage, but make all the difference for anyone building, scaling, and professionalizing a business.

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Regional Sales Manager

We were at Sebrae, with Mailson Matias, for a conversation that went far beyond leadership and business.
We talked about purpose, culture, and the real challenge of leading people through a period of intense transformation.
 
Mailson has an impressive journey. What stands out most is how he translates it into something simple: results are not just about targets, they are about legacy.
Between one question and the next, it became clear that the future of leadership lies not only in technology, but in the ability to genuinely inspire people.

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Before exploring the individual content, get to know the structure that organizes the entire ecosystem.
The Sales Strategy Pillar Page presents the core areas connecting human behavior, influence, communication, and practical business applications.

Access: Sales Strategy

Events

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Interviews on the RampUp Tour 25

Interviews recorded during the RampUp Tour with leaders in sales, marketing, and technology. 

Content

The Three Filters of Decision-Making

The Three Filters of Decision-Making

Understand how instinct, emotion, and reason influence decisions, and learn how to structure more persuasive proposals.

In the Media

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My Feature in Segs

Expert Shares Strategic Networking Tips to Turn Visits into Business at SEBRAE’s Entrepreneur Fair

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